Market Analysis

What is Market Analysis?

Analysis of a market will assist your business to better serve customer needs and be more competitive.

Market analysis is a thorough assessment of a specific market at a specific time. It will contain information like:

• what is the size of the market?
• what trends are occurring within the market?
• who are my  competitors?
• what are my competitor’s strengths and weaknesses?
• customer segments
• market risks

A detailed market analysis will be included in your business plan. A document setting out a business’s future objectives and strategies for achieving them.