Business Plan
Vision ==> Mission ==> Goals ==> Projects ==> Tasks ==> Action
A Business Plan is a strategic roadmap to organise, execute, and track strategy and objectives of a business.
This plan is structured in such a way that it is easy to identify a business or product that will not be viable in the early stages then discontinue development of the product or plan.
Table of Contents
Document Creation Team
This section lists the names and contact information of those responsible for this document.
- Business Planner
- Subject Matter Specialist
- Marketing & Sales
- Educator
- Team Assistant
Executive Summary
- Description
- Goals and Vision
- Elevator Description
- Mission Statement
- Vision Statement
- Projected Financials
- 5 Year Profit and Loss Summary
- 5 Year Capital Expenditure Summary
- 5 Year Labour Summary
- Benchmark KPIs and Metrics
- Current Situation
- Financials
- Production
- Recommendation
Milestones
Business Model
- Description
- Rural Business Model Canvas
- Description
- Diagram
- Expansion
- Projected Financials
- 5 Year Profit and Loss Summary
- 5 Year Capital Expenditure Summary
- 5 Year Labour Summary
- Benchmark KPIs and Metrics
- Management
- Operations
- Production
- Marketing & Sales
- Fulfillment
- Administration
Business Case
- Introduction
- Micro-Enterprise 1
- Description
- Projected Financials
- 5 Year Profit and Loss Summary
- 5 Year Capital Expenditure Summary
- 5 Year Labour Summary
- Benchmark KPIs and Metrics
- Conclusion
- Micro-Enterprise 2
- Description
- Projected Financials
- 5 Year Profit and Loss Summary
- 5 Year Capital Expenditure Summary
- 5 Year Labour Summary
- Benchmark KPIs and Metrics
- Conclusion
- Micro-Enterprise 2
- Description
- Projected Financials
- 5 Year Profit and Loss Summary
- 5 Year Capital Expenditure Summary
- 5 Year Labour Summary
- Benchmark KPIs and Metrics
- Conclusion
Micro-Enterprise 1
- Description
- Requirements
- Location
- Infrastructure
- Product Summary
- Product Proposal 1
- Product Proposal 2
- Product Proposal 3
- Projected Financials
- 5 Year Aggregated Profit and Loss Summary
- 5 Year Aggregated Capital Expenditure Summary
- 5 Year Aggregated Labour Summary
- 5 Year Benchmark KPIs and Metrics
- Conclusion
Product Proposal 1
- Recommendations
- Pros
- Cons
- Conclusion
- Requirements
- Location
- Infrastructure
- Projected Financials
- 5 Year Profit and Loss Summary
- 5 Year Capital Expenditure Summary
- 5 Year Labour Summary
- Benchmark KPIs and Metrics
- Production
- Marketing
- Market Analysis
- Customer Segmentation
- Competition Analysis
- Strategies and Tactics
- Proposed Promotions
- Summary
- Market Analysis
- Sales
- Target Customers
- Revenue Targets
- Strategies and Tactics
- Pricing Strategy
- Summary
- Compliance Requirements
- Non-Government
- Local Government
- State Government
- Federal Government
- Implementation
- Implementation Strategies
- Cost and Time-frame – Gantt chart
- Problem & Remediation Strategies
- Risk Analysis & Remediation Strategies
- Ongoing Management
- Management Strategies
- Cost and Time frame – Gantt chart
- Problem & Remediation Strategies
- Stacking Production in Time and Space
- Risk Analysis & Remediation Strategies
Product Proposal 2
Rinse and Repeat
Product Proposal 3
Rinse and Repeat
Micro-Enterprise 2
Rinse and repeat
Micro-Enterprise 3
Rinse and repeat
Policies and Procedures
Documented policies and procedures are necessary to comply with our way of managing a business. They make a business role dependent rather than person dependent. As a result training and scheduling is much easier.
Policies
Policies are minimal as they usually only define how much you can get away with before you will be dismissed.
Make them few but powerful with mention of ZERO TOLERANCE.
Procedures
Procedures describe the way each task is organised and how it relates to its predecessors and successors. It defines the signaling mechanisms. We use Kaizen and Kanban processes to define the procedures and their flow.
Author’s Note
A business plan is a live document that demands constant updating and attention. It should be updates and reviewed at least each year.

Prior to devoting my time to Properly Organic and Designer Acres, I served as a contracted super tech in the bleeding edge of satellite imagery, business management and accounting software, then telecommunication software bringing SMS and Mobile Application Protocol into Australia. I then decided to return to the land. I quickly discovered that apart the shape of the bales and the colour of the tractors little had changed.
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